So in essence, its how business works. LOLSelling price for 7 or more from the China SUPPLIER (who *may* not be the actual MANUFACTURER) = USD35.00 = ZAR 350.00, before clearing costs+VAT (which may/may not be incurred by a private import, but will be incurred by any normal commercial import).
Now do understand that the normal MARKUP in the industry (flyfishing and other) is often 100% (can be more or less depending upon industry). This is required to cover local overhead, inventory, financing & labour costs, as well as turn a profit.
Thus the WHOLESALER is likely to sell this reel to the RETAILER at 100% markup = R700.
The RETAILER also has to make a living and is often making the same 100% markup for the same reason as the WHOLESALER.
Thus the RETAILER is likely to sell this reel to the CUSTOMER at 100% markup = R1400.
This is how business works.
Just because you *can* buy direct from the China SUPPLIER (who *may* not be the actual MANUFACTURER) does not mean that the local WHOLESALER/RETAILER is ripping anyone off, it is just how business works.
NOTE - any wonder what the reel actually COSTS to manufacture in China?
I am sure that the China SUPPLIER is making at least 100% markup themselves and they are probably getting it from the actual MANUFACTURER, thus:
China SUPPLIER sells for R350 = China SUPPLIER cost from China MANUFACTURER (based on 100% markup)= R175.
and thus
China MANUFACTURER sells for R175 = China MANUFACTURER actual MANUFACTURING costs (direct material+machining+labour cost) (based on 100% markup)= ~R80.
Everyone is making a profit on the reel manufacture (as do the suppliers of the raw materials used in the reel, the labourers who work for the manufacturer, the government supplying water/electricity used in production) etc.
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